Poetry and Sales
Sales-driven campaign to showcase the IBQ’s cooperation with Qatar Airways with amazing discounts in flights.
Travelling is mainly about discovering new horizons, new cultures, new skies, new people, and new language.
Travelling is also appealing because of the mystery around it. Travelling is discovering the unknown, the unfamiliar.
To highlight the exotic part of travelling, this copy based concept uses a mixture of two different languages, suggesting the exotic charm of new destinations.